Benefit was founded in 1976 by the Ford sisters - Jean and Jane. There are now 12 independent boutiques and Debenhams is the first in-store one they have opened.
Over the years they have developed some cult and must have products in the beauty market, among to those are:
Benetint - a subtle cheek tint that was original made to enhance the nipples of burlesque performers!!
That Gal Primer, There are Real mascara, Hoola bronzer, Smokin Eyes and The Pore-fessional are all best sellers.
As well as stocking the full range of products the boutique offers a wide range of beauty treatments - brow waxing and tinting, spray tanning and a full waxing service. They have a room dedicated to Make-up Masterclasses where you can book for up 5 friends and learn how to use all their lovely products.
I had my eyebrows waxed and tinted - the lovely ladies who all have to have NVQ level training and have 6 weeks training before they can work on in the brow bar. They gave me a perfect vintage arch to my brows and the tint covered up those little grey ones that have suddenly started to appear (eek!), they then concealed the redness with Boi-eng which contains tea tree oil so I could go out into the world with anyone knowing my brows weren't my own!!!
Benefit has a fabulous vintage feel to all the products and the packaging but they are not gimmicky the products actually work.
If you get a chance go along and check it out.
Just one of the yummy nibbles we ate.
The funky chairs in the Masterclass room.
Me and a va va voom Benefit Lady,
(Outfit in case you were interested - Suit made from original 40's pattern bought at Anglia Fashion Fabrics and vintage beret from Looses)
The price list.
The make-up counter,
Where they do their magic to your brows!